When Gordon Nuttall, CEO of Fort Collins' Couragent, Inc., began his presentation last Wednesday by pulling out his portable scanner, I groaned. "A scanner. Really?" I mumbled to myself. "Aren't scanners going the way of the fax machine?"
However, on Slide 3 of Gordon's pitch, I began to understand. With its patented "flip-and-scan" technology that keeps photos safe in their album and its ability to stitch together multiple scans, the Flip Pal's market is a sizable niche: 17+ million scrapbookers. More recently, they've expanded to include genealogists, collectors, photographers and designers. Gordon and his team of talented 2008 cast-offs were astutely applying key lessons from Crossing the Chasm and Innovator's Solution. And they're demonstrating lean startup principles in their execution (e.g., The Lean Startup by Eric Ries). So far, they're succeeding.
It's exciting to me when you see these concepts in action, making visible differences in the launch of a business. I thoroughly enjoyed Gordon's presentation and the insights gained from a company that has demonstrated a true learning orientation during its first two years of existence.
So, here are five of the many lessons from Couragent and its Flip Pal product that you can apply to your own business.